The City of La Quinta’s tourism site was in need of a redesign. A brand’s website is a vital part of their marketing tools. A few of the client’s concerns with their existing site was that it did not allow easy updates, was not mobile friendly and did not offer enough information via the homepage.
As the Creative Director overseeing and designing the new website, I was excited to work on this project. The City of La Quinta is my hometown and I have been a long-time resident.
The new design offers a dynamic area on homepage to update with promotions and upcoming events. In addition to a full events calendar, the new homepage offers easy portals to the major points of interest. Social media has also been integrated via a live Instagram and Twitter feed to engage visitors. While remaining mobile friendly, the new site includes a categorized business directory, vacation rental listings, and serves as the main landing pages for the City’s Library, Museum, and Wellness Center.
The new website we delivered is fun, fresh and easy to access.
